So it all started with Janet Jackson's "costume reveal," then Extreme Makeover on ABC started calling the final part of their show the reveal, and finally FOX cememted it my using the "reveal" as the climax of thier everpopular show The Swan.

A reveal is the part of a reality makeover show where you see how not- beat-up the person is.
Susan: Paula looked really beat up before her reveal on The Swan.

Thomas: Not nearly as beat as you.
po Michael Мај 3, 2004

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