Beginning as a plural variant of lol, Lulz was originally an exclamation but is now often used as a noun meaning interesting or funny internet content.
Lol -> lul; lols -> luls; lolz -> lulz.

Lulz is the one good reason to do anything, from trolling to rape. After every action taken, you must make the epilogic dubious disclaimer: "I did it for the lulz".

This has been pioneered by encyclopedia dramatica, famous for posting a fake craigslist add and then listing the personal info of those who responded.
"Why did he post a suicide note on livejournal before killing himself?" "I hear he did it for the lulz."
po Butthole Stranger than ME Јануар 15, 2007
Lulz.. is a corruption of L.O.L., which stands for laugh out loud.
1. Anonymous gets BIG lulz from pulling random pranks!

2. ..But truely EPIC lulz come from raids and invasions.
po Internet Hate Machine Август 3, 2007
It's what you do things for.
Why post a giant image of 50 Hitlers?
I did it for the lulz
po Another Anonymous Март 18, 2007
A corruption of lol.
"These hackers on steroids will do anything to get epic lulz."
po Zephyr Greene Август 4, 2007
Phil Shuman used this term in a poorly executed last minute piece that was thrown together. It shows his complete lack of ability to perform proper investigative reporting. Many LULZ were generated from this attempt.
"LULZ is a corruption of L O L, which stands for Laugh Out Loud." --Phil Shuman, Fox News
po XgizmoX Јул 30, 2007
1. A corruption of 'lol' or a purpose misspelling of 'lol'.

2. An idiotic excuse to do ANYTHING offensive or disturbing (and as such, funny) used mostly by Chantards (4chan, IIchan, etc.) Gaiafags, or any usual member of Encyclopedia Dramatica.

3. Something funny that is caused at the expensive of others.
Gaiafag: WTF?! A burning cat! Oh God, why?!
Troll: i didz it for da lulz

/b/tard: dude whyd u cum on ur sisters face and then post pics?
/b/tard(2): i did it for da lulz

po person over there Март 11, 2008
The driving force behind all actions ever.
"Why did you set all those blind people on fire?"
"I did it for the lulz."
po Sean O. Април 15, 2007

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